Why start selling Higs?

Higs is the new level vape taking Europe by storm! These disposables are converting smokers & vapers everywhere with their:

• High-quality electronic cigarettes
• Sleek packaging
• Sexy flavour blends to suit every taste bud

With 6 delicious taste ticklers to choose from, what Flavour are you?

• Summer Basket - forest berries
• Jungle Frost - banana milkshake
• Exotic Passion - passion fruit
• Tuscan Breeze - grape lemonade
• Fresh Mist - mint lemonade
• Black Mirror - blackcurrant lemonade

What?
The ecigs market worth USD 15.4 billion (2020), having an annual expected growth rate of 28.1%

Who?
The highest age group users, in the 2 biggest markets are 18-29 year olds in the US & 35-44 year olds in the UK

Why?

• Increase in demand from millennials
• Safer alternative to traditional smoking
• Since the pandemic 32.4% quit traditional tobacco using eCigs
• People want to experience new & unique flavours
• Choice of features such as temperature control, nicotine concentration, battery life & packaging
• Cheaper than traditional smoking
• Acceptable in some indoor venues

How?
Distribution in vape shops & convenience stores accounts for 80% market
share of sales. Online purchases are growing fast.

The Real Competitors
Needless to say traditional cigarettes & rechargeable vapes are clear competitors,
however other contenders include:

• Disposable vape pen from Kiosks
• Cheap quality
• Shisha
• Expensive & less accessible
• Cigars
• Not for casual smoking
• Balloons (Agia Napa)
• Fun party purchase. Higs should be positioned in a similar impulse party
• purchase category.