Higs is the new level vape taking Europe by storm! These disposables are converting smokers & vapers everywhere with their:
- High-quality electronic cigarettes
- Sleek packaging
- Sexy flavour blends to suit every taste bud
With 6 delicious taste ticklers to choose from, what Flavour are you?- Summer Basket - forest berries
- Jungle Frost - banana milkshake
- Exotic Passion - passion fruit
- Tuscan Breeze - grape lemonade
- Fresh Mist - mint lemonade
- Black Mirror - blackcurrant lemonade
What?The ecigs market worth USD 15.4 billion (2020), having an annual expected growth rate of 28.1%
Who?The highest age group users, in the 2 biggest markets are 18-29 year olds in the US & 35-44 year olds in the UK
Why?- Increase in demand from millennials
- Safer alternative to traditional smoking
- Since the pandemic 32.4% quit traditional tobacco using eCigs
- People want to experience new & unique flavours
- Choice of features such as temperature control, nicotine concentration, battery life & packaging
- Cheaper than traditional smoking
- Acceptable in some indoor venues
How?Distribution in vape shops & convenience stores accounts for 80% market
share of sales. Online purchases are growing fast.
The Real CompetitorsNeedless to say traditional cigarettes & rechargeable vapes are clear competitors,
however other contenders include:
- Disposable vape pen from Kiosks
- Cheap quality
- Shisha
- Expensive & less accessible
- Cigars
- Not for casual smoking
- Balloons (Agia Napa)
- Fun party purchase. Higs should be positioned in a similar impulse party
- purchase category.